On today’s Lunch With Norm, we talk about why eCommerce brands need a quiz funnel in 2022! Gen Furukawa of Prehook joins us for another great episode. In this episode, we discuss how to drive sales and engagement with eCommerce quizzes, why zero party data is your greatest advantage in eCommerce marketing, and how to achieve personalization at scale. Our guest is Co-Founder of Prehook, a leading quiz platform for Shopify merchants. Prior to Prehook, Our guest was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers. He has been in eCommerce for 10+ years, with the last 7 years in eCommerce SaaS and hosts the eCommerce marketing podcast, Cart Overflow.

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In this episode, Prehook's Gen Furukawa is here to talk about why eCommerce brands need a quiz funnel in 2022. Find out how to drive sales and engagement with eCommerce quizzes. We walk through the goals of a quiz funnel and the importance of building your customer avatar. Gen was part of the founding team and lead Marketing at Jungle Scout, the leading software for Amazon sellers.

This episode is brought to you by Startup Club, and Zee