In this inspiring episode of the Floral Hustle podcast, Jeni interviews Liz Bidler of Sunny Mary Meadow, a successful flower farmer and podcaster. Liz shares her journey from an interest in floriculture in high school to building a thriving flower business and podcast. After facing personal challenges, including being widowed in 2020, Liz transformed her small farm stand into a profitable year-round business. The episode dives into various aspects of running a successful flower business, including workshops, newsletters, customer engagement, and unique business strategies.

Key Takeaways

• Overcoming Challenges: Liz's story is a testament to overcoming personal hardships and channeling passion into a successful business.
• Engaging with Customers: The importance of building a strong customer relationship through newsletters and exclusive offers.
• Workshops & Experiences: Workshops are a significant avenue for generating revenue and engaging customers, especially in floristry.
• Marketing Strategies: Liz emphasizes the importance of storytelling, authenticity, and leveraging social media and email marketing effectively

  03:38 Balancing Nursing and Flower Business
  04:04 Creating a Year-Round Business
  04:47 The Importance of Focusing on One Thing
  05:55 Successful Workshops and Events
  06:54 Newsletters in Marketing
  08:58 The Importance of Authenticity in Business
  10:44 The Challenges of Growing Flowers in Minnesota
  17:38 The Success of Stem Bars