Ways to Get Clients for Your Business by Speaking to Groups

If you happen to be a great speaker, you have a number of ways to get clients for your business by speaking. (By the way, if you aren’t a great speaker yet, keep tuning in, because we can help with that.) The most important thing to keep in mind is that your goal is to build your authority on a specific topic. Once you do that, you will create an endless supply of speaking opportunities and clients.

Your authority depends on a few things. First, when people do a Google search for your name (or your company name,) what do they find? Most everyone is going to do this simple due diligence as a first step. If you are applying for a job, the interviewer will Google you. When you want to connect with someone on LinkedIn, the connection will likely Google you. This is also true with potential clients or customers. When someone hears about you (or your company) for the first time, they will do an internet search for you.

The things that they find will either build your authority or diminish it. The good news is that you have total control over what potential clients find about you.

Use Writing and Speaking to Increase Your “Internet Authority” to Build Trust with Potential New Clients.

Before I go into how to use speaking and presenting to find new clients, let’s start will increasing authority. I had a student a couple of years ago who wanted to help inner-city kids make better decisions. This sounded like a worthy goal. After chatting with him a little, I realized that he had no experience working with kids. In fact, he currently worked as a mechanical engineer. Throughout his entire career, he never supervised or coached anyone either.

He had decided to venture into an arena in which he had absolutely no experience. This was not a goal, it was a pipe-dream. My point is that before you set off to be a speaker or writer, take time to develop your expertise. This engineer would have been a fantastic speaker on “How to Cut Energy Costs in Summer Months.” He was an expert at that.

On the other hand, I have a friend who was attending an accounting conference years ago. He sat through a breakout session because a friend of his was the guest speaker. During the question-and-answer part, someone in the audience asked a question about a specific software package. The speaker had never used this software, but he knew that our mutual friend had. So, the speaker asked my friend to answer the question. 20 minutes later, my friend and the speaker were still answering questions together. Now, my friend travels the world as a guest lecturer himself.

So, write and speak on topics where you know the content inside and out, and you will do very well. If you don’t feel like you are there yet, study and train a little more to build your expertise.

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Ways to Get Clients for Your Business by Speaking to Groups

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