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We Built a Shopify App. Here's What Broke.
"Even if it ends up being something that ends the universe, it at least will have been a fun ride. So let's do it."
That's what Karl Meisterheim said when Kurt pitched him on building a Shopify app. Over a year later, Promo Party Pro is live, and the journey from "this should be easy" to "why is the cart API doing that" was anything but smooth. Kurt, Paul Reda, and Karl sit down to talk through the whole thing: why free gift with purchase is Kurt's favorite promo, the edge cases that nearly broke them, the popup cooldown debate that consumed days, and what it actually takes to ship a polished app on Shopify in 2025.
SPONSORS
Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt
Cleverific - Smart order editing for Shopify
cleverific.com
Zipify - Build high-converting sales funnels
zipify.com/KURT
LINKS
WORK WITH KURT
Apply for Shopify Help
ethercycle.com/apply
See Our Results
ethercycle.com/work
Free Newsletter
kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
View all episodes
By Kurt Elster, Paul Reda
4.7
258258 ratings
"Even if it ends up being something that ends the universe, it at least will have been a fun ride. So let's do it."
That's what Karl Meisterheim said when Kurt pitched him on building a Shopify app. Over a year later, Promo Party Pro is live, and the journey from "this should be easy" to "why is the cart API doing that" was anything but smooth. Kurt, Paul Reda, and Karl sit down to talk through the whole thing: why free gift with purchase is Kurt's favorite promo, the edge cases that nearly broke them, the popup cooldown debate that consumed days, and what it actually takes to ship a polished app on Shopify in 2025.
SPONSORS
Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt
Cleverific - Smart order editing for Shopify
cleverific.com
Zipify - Build high-converting sales funnels
zipify.com/KURT
LINKS
WORK WITH KURT
Apply for Shopify Help
ethercycle.com/apply
See Our Results
ethercycle.com/work
Free Newsletter
kurtelster.com
The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.
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