We just did something radical: we killed the Growth Map—CTC’s signature media buying tool used for years across hundreds of ecommerce brands.

Why?

Because AI changed the game.

In this episode of the Podcast, we break down why our old system no longer works, how AI is reshaping the future of media buying, and what we’re building to replace human limitations with 24/7 omnipresence.

Learn about:

• Why the Growth Map is dead

• What “circadian media buying” is (and why it’s obsolete)

• How AI forecasts spend, ROAS, and campaign performance better than any human

• The launch of Compass + Scout—CTC’s next-gen media ops platform

• What role humans still play in an AI-dominated future

This isn’t just a tech update. It’s a shift in how performance marketing will be done from now on.

Show Notes:

• Common Thread listeners get $250 by depositing $5,000 or spending $5,000 using the Mercury IO credit card within your first 90 days (or do both for $500) at mercury.com/ctc.!

• Sign up for a 30 day trial and TaxCloud will give you free migration onboarding services when you decide to make the switch. Check it out at taxcloud.com/thread

• Explore the PROPHIT System: prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm

• Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC.