CTC's AppLovin specialist Connaugh is back four months after our first episode on the platform to break down what's actually working. Discovery campaigns are averaging 284% incrementality, 45-60 second video creative is where the spend goes, and the tactical playbook is starting to take shape.

If you're running an 8-figure ecommerce brand and haven't tested AppLovin yet, this episode makes the case for why you should.

Topics covered:

• AppLovin's new Discovery campaign type and how it differs from Prospecting

• Incrementality test results: 284% average on Discovery vs. 141-150% on Prospecting

• Why 45-60 second video creative gets 44% of total AppLovin spend

• The creative set hack for granular reporting

• How to drip new creative without tanking performance

• Product catalog segmentation by campaign

• CTC's $5K spend match partnership with AppLovin

Key stat: Discovery campaigns are driving 85-90% completely new visitor traffic with 190% incrementality (excluding outliers).

Show Notes:

• Go to http://outersignal.com/thread to get 50% off your first two months

• Explore the Prophit Engine: https://commonthreadco.com/pages/prophit-engine

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have