"We've always built our businesses around a high ROI first because I believe that is harder to do than to create a good experience.” Today, Leila (@LeilaHormozi) shares with us the importance of having three key elements in a successful business: promotion, product, and people. She also shares her insights on how to identify and address these elements in order to scale and grow a business.

Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.

Timestamps:

(2:13) - No specific skillset required for business success

(3:13) - Three legs to a business: promotion, product, people

(3:59) - CEO may focus solely on product

(6:58) - Successful businesses have three co-founders

(9:22) - Need all three legs to scale and grow business

(11:45) - Don't split roles, build a team with complementary strengths

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