No two businesses are alike and with so many unique elements adding to a company's success, business appraisal is more art than science. In today's episode, we talk about making your business irresistible to buyers with Jim Cumbee, a foremost expert on the subject and author of Home Run, A Pro's Guide To Selling Your Business. After introducing Jim, he discusses how a business is quantitatively valued using a metric called EBITDA. While EBITDA provides a good start, Jim emphasizes that smart buyers closely scrutinize the qualitative aspects of a business.

No two businesses are alike and with so many unique elements adding to a company’s success, business appraisal is more art than science. In today’s episode, we talk about making your business irresistible to buyers with Jim Cumbee, a foremost expert on the subject and author of Home Run, A Pro's Guide To Selling Your Business. After introducing Jim, he discusses how a business is quantitatively valued using a metric called EBITDA. While EBITDA provides a good start, Jim emphasizes that smart buyers closely scrutinize the qualitative aspects of a business.

In a previous episode, we spoke to Amanda Tress about how she turned her personal brand into an eight-figure business using a brilliant micro-influencer strategy. Today we recap our key takeaways from our conversation with Amanda, starting with how you can be super successful and still run your business off of Google Sheets. Amanda's business shows us the importance of focusing on what counts and not needing to have every aspect of your business figured out. On the topic of focusing on what's important, we talk about how Amanda's story is a reminder that anything is possible as long as you provide people with something that they need. For our third takeaway, we dive into the concept of micro-influencers.

In a previous episode, we spoke to Amanda Tress about how she turned her personal brand into an eight-figure business using a brilliant micro-influencer strategy. Today we recap our key takeaways from our conversation with Amanda, starting with how you can be super successful and still run your business off of Google Sheets. Amanda’s business shows us the importance of focusing on what counts and not needing to have every aspect of your business figured out. On the topic of focusing on what’s important, we talk about how Amanda’s story is a reminder that anything is possible as long as you provide people with something that they need. For our third takeaway, we dive into the concept of micro-influencers.

Word of mouth is still the most powerful marketing tool in the business. Today we speak with Amanda Tress, founder of FASTer Way to Fat Loss, whose micro-influencer and word-of-mouth campaign has grown her business at an astounding— it's made $65 million in two years. We open the conversation by talking about how Amanda started her program as a side-hustle with only 11 clients. She explains her business model and why not everyone can get certified as a FASTer Way to Fat Loss coach. A key takeaway, Amanda shares how she turned her customer force into her sales force by using her clients as affiliates and influencers.

Word of mouth is still the most powerful marketing tool in the business. Today we speak with Amanda Tress, founder of FASTer Way to Fat Loss, whose micro-influencer and word-of-mouth campaign has grown her business at an astounding— it’s made $65 million in two years. We open the conversation by talking about how Amanda started her program as a side-hustle with only 11 clients. She explains her business model and why not everyone can get certified as a FASTer Way to Fat Loss coach. A key takeaway, Amanda shares how she turned her customer force into her sales force by using her clients as affiliates and influencers.

Few entrepreneurs have had as storied a career as Michael Hyatt, a former CEO and acclaimed author who boasts one of the biggest personal brands on Earth. In this episode, we focus on the key takeaways from our interview with Michael. Our first lesson is an important one — that nothing is more important than your email list. Seen as old-school, we talk about how your email list lets you own your virtual landscape so that you don't need to rely on a mysterious algorithm that can change in the future. Another point in favor of prioritizing your email, we share how Michael's revenue is tied to his email list. A profound learning in this difficult time, we then discuss how vision shouldn't change through chaos but that strategy should. Reflecting on this idea, we share how Brand Builder's Group pivoted their strategy during the pandemic.

Few entrepreneurs have had as storied a career as Michael Hyatt, a former CEO and acclaimed author who boasts one of the biggest personal brands on Earth. In this episode, we focus on the key takeaways from our interview with Michael. Our first lesson is an important one — that nothing is more important than your email list. Seen as old-school, we talk about how your email list lets you own your virtual landscape so that you don’t need to rely on a mysterious algorithm that can change in the future. Another point in favor of prioritizing your email, we share how Michael’s revenue is tied to his email list. A profound learning in this difficult time, we then discuss how vision shouldn’t change through chaos but that strategy should. Reflecting on this idea, we share how Brand Builder’s Group pivoted their strategy during the pandemic.

Every business needs a vision to guide it to greatness. And the great thing about having a vision? It doesn't change in the middle of huge events like a pandemic. We speak about how you can develop your vision with Michael Hyatt whose new book, Vision Driven Leader, is an in-depth guide on the subject. Boasting the rare pedigree of having both led large companies as a CEO and having built businesses as an entrepreneur, we begin our conversation with a dive into how Michael grew his brand into a huge business. We're talking a million unique website visits a month — that's how huge his business is.

Every business needs a vision to guide it to greatness. And the great thing about having a vision? It doesn’t change in the middle of huge events like a pandemic. We speak about how you can develop your vision with Michael Hyatt whose new book, Vision Driven Leader, is an in-depth guide on the subject. Boasting the rare pedigree of having both led large companies as a CEO and having built businesses as an entrepreneur, we begin our conversation with a dive into how Michael grew his brand into a huge business. We’re talking a million unique website visits a month — that’s how huge his business is.