Sabeena was like every other millennial and took the straight and narrow corporate career path. Then when the world shut down and she was quarantined to her home, Sabeena mixed her love of healthy eating and a cookie dough obsession with her career knowledge of the snack industry to create a good-for-you cookie dough company. 

In today’s episode, we sit down with Sabeena Ladha, CEO and founder of Deux, a healthy cookie dough company for women. Sabeena shares how she started Deux in her own kitchen during the pandemic, how she found herself on Shark Tank, how to raise capital, and so much more. 

“It started as, okay, women’s nutrition and healthy indulgences, and then kind of transformed into how do we create what women want to eat and do it in a way that they want to consume it?” – Sabeena Ladha

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This week’s takeaways from Entreprenista:

Resources Mentioned:

• Notion

Our Favorite Quotes:

Connect with Sabeena Ladha:

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