Weight Loss Forensics: FBI Tactics to Investigate Cravings, Overeating, and Why Diets Suck

If you have ever wanted to throw your scale against the wall, this episode is for you. Because here’s the thing. Why are we told to focus on how many pounds we’ve lost and what the scale says when, in fact, weight loss is the last thing to happen?

Today, you’re going to get 15 non-scale weight loss wins to prove that the scale has been lying to you the entire time. 

Together, we will investigate:

• She lost zero pounds in week one. But these 4 results took her back 10 years.
• The scale is a lagging indicator. Here's what the leading indicators actually look like.
• 14 things that happen before the weight starts to consistently come off. Most women miss all of them.
• The single most disorienting part of your weight loss journey that nobody warns you about.

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

It's the middle of July, which means it’s the season for county fairs, carnivals, and festivals. It’s also the season for eating some of the worst food on the planet that makes you feel fat and bloated and gross. I’m here to prove to you that there is a psychological reason why you can’t stop eating when you’re at the county fair.

Today, you're going to find out exactly how this carnival food hijacks your brain, the 8 foods you should completely avoid, and the 4 foods to enjoy. This is a short but important episode to help you still have fun with your family, while making healthier food choices. 

Together, we will investigate:

• County fairs haven't changed their food menu since 1986. The reason will surprise you.
• The behavioral psychology behind fair food is similar to cult recruiter tactics. Here’s why.
• The 4 food combinations that light up your brain’s reward system.
• Is fresh squeezed lemonade healthy for you?
• 8 foods to avoid at the fairs and festivals this summer and why they are purposely designed to make you want to eat more.
• The 4 foods you can actually enjoy without guilt (or that fat and bloated feeling).
• Is ice cream an avoid or eat? The answer depends on one question. 

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

What if the weight loss advice you’ve been following the last 30 years is the reason you’re struggling to lose weight? What if it’s all one big fat lie?

Today, we’re putting the top 5 industry lies under a microscope. It’s time to start flexing those critical thinking muscles, question what’s not working, and walk away with a game plan. 

Together, we will investigate:

• The weight loss advice you've been following for 30 years has been working against you, not for you.
• Five weight loss lies expose one pattern. What they have in common will surprise you. 
• The 1950s shaped decades of nutrition propaganda. Why are we still following this flawed advice?
• Does CICO - calorie in vs. calorie out - actually work?
• The math on burning off a Reese's Cup will make you never think about exercise the same way again.

If you're ready to drop the nonsense about starving yourself, counting calories and macros, or weighing your food, and instead become a Sustainable Weight Loss MACHINE... 

This is your back-to-basics approach to achieve healthy and sustainable weight loss. We kick it old school, and we do it in a way that you build an environment and lifestyle that works for you to create that sustainability. 

We do it in a way where you eat platefuls of satisfying and nutrient dense food. We do it in a way where you enjoy moving your body. You learn what your body actually needs. 

GET ON THE PRIORITY LIST --- https://academy.pinkfortitude.com/pl-machine-reg

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

The majority of weight loss coaches and programs are focused on one thing… losing weight. And, you're probably thinking, ok Holly, that's literally what they're supposed to do. But when they make the scale the finish line, they are missing something critical. I'm going to prove it with my own body across 16 years and three very different scenarios.

Today, you're going to experience the same weight on the same person, but with three completely different bodies. This proves that the scale has been lying to you this whole time.

Together, we will investigate:

• The majority of weight loss coaches are focused on losing weight. Here's what they're missing.
• Same person. Same weight. 3 completely different bodies. The scale lied.
• Skinny fat is real. Here's what it actually looks like from the inside out.
• The 3 components that must work together before you are actually healthy. Most women are only doing one.

If you're ready to drop the nonsense about starving yourself, counting calories and macros, or weighing your food, and instead become a Sustainable Weight Loss MACHINE... 

This is your back-to-basics approach to achieve healthy and sustainable weight loss. We kick it old school, and we do it in a way that you build an environment and lifestyle that works for you to create that sustainability. 

We do it in a way where you eat platefuls of satisfying and nutrient dense food. We do it in a way where you enjoy moving your body. You learn what your body actually needs. 

GET ON THE PRIORITY LIST --- https://academy.pinkfortitude.com/pl-machine-reg

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Every woman who has ever tried to lose weight has quit. Nothing you don’t already know. But what I haven’t heard anyone else talking about is the Quitting Zone, which is the specific window in your weight loss journey where quitting is handed to you on a silver platter. You don’t know it’s coming, and it wins every single time. 

Today, you're going to find out exactly when the Quitting Zone hits, why your brain makes it almost impossible to push through, and when I experienced this myself, what I did to get to the other side. 

Together, we will investigate:

• Every woman who has ever tried to lose weight has quit. The Quitting Zone is the window where it happens every single time.
• Your brain will work against you. Here’s the exact script to use when you want to quit.
• Why perfect discipline, nutrition, and fitness will result in weight gain instead of weight loss.
• The one thing every weight loss program ignores, and why it needs to be front and center in your journey.

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Most women say they experience shame after they emotionally eat, binge eat, or overeat. But what if I told you that the shame comes first? Shame is actually one of the reasons and the drivers behind why you are reaching for the comfort food in the first place.

Today, you’re going to track shame back to its 3 core wounds, and how it drives your emotional eating.

Together, we will investigate:

• Shame comes before emotional eating, not after. Here's the proof. 
• The 3 wounds that drive almost every self-destructive behavior you have. 
• How these 3 wounds manifest in emotional and binge eating. 

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

The weight loss industry has made hundreds of billions of dollars, knowing you are going to buy the diets, pills, shakes, and quick fixes. But what if the sustainable fix was actually in your brain? 

Today, we’re getting into the neuroscience of emotional eating, specifically, what happens to your brain and body right before you crash out and binge eat. These are the patterns that connect your childhood emotions to why you can’t stop eating today.

Together, we will investigate:

• The diet industry has made hundreds of billions of dollars but never solved the actual problem.
• The connection between your emotions and memories, and how that one distinction explains your emotional eating. 
• What happens to your brain and body right before you crash out and binge eat. 
• The brain science of emotional eating explained in real-life scenarios. 
• The three ways women cope with unprocessed emotions, and why every single one of them leads back to food.

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

My role as former FBI Chief of Staff for Counterintelligence was to find patterns that no one else could see. I recently analyzed some interesting patterns when it comes to sustainable weight loss and I thought you might find this interesting. The answer came from the strangest place - Instagram, and the difference between staying stagnant and explosive growth. 

While I was connecting the dots, I realized these 7 factors are the exact same reasons why you haven’t been able to maintain sustainable weight loss. These 7 patterns are so similar, I had to share them with you.

Together, we will investigate:

• The 7 counterintuitive factors that break your weight loss plateau and patterns.
• Stop following the weight loss algorithm. Start doing this instead.
• The uncomfortable truth nobody in the weight loss space will say out loud about being over 40 and overweight.
• Be cringe. Lose weight.
• Why seeing that first success is actually the worst moment in your entire weight loss journey.

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Ozempic is not the problem and it’s not the solution. You are. 

I say this because we have been programmed for decades to reach for the quick fix every time the weight loss industry dangles the newest one in front of us. And you jump on the next big thing without stopping to ask one single question.

Today, we are talking about The Ozempic Effect. 

This isn’t about whether GLP-1s work or if you should take them. This is how you can become the biggest weapon against the industry that claims they want you thin, but has been doing an excellent job of keeping you overweight, undernourished, and completely miserable. 

Together, we will investigate:

• The question nobody in the weight loss industry wants you to ask, because the answer would put them out of business.
• When was the last time you stopped to realize the diet industry has been dangling a new quick fix in front of you the last 40+ years?
• Why the women screaming loudest about their power are actually the ones giving it away completely.
• The five questions you should ask about every weight loss trend, including Ozempic.
• Why taking radical responsibility is the most controversial opinion in the weight loss industry right now. 

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.

Overweight women and healthy-weight women think differently. They talk to themselves differently. They fail differently. If you've been wondering why you can't crack the code on weight loss, despite being one of the most disciplined women in every other area of your life, this episode is for you.

Today I'm going to show you exactly why motivation is your biggest enemy, and what discipline actually looks like when it's working.

Together, we will investigate:

• The difference between motivation and discipline is make-or-break when it comes to weight loss.
• Overweight women and healthy-weight women say completely different things to themselves. Do you recognize which one you are?
• Failure is guaranteed. The only question is whether it makes you quit or makes you pivot.
• The discipline that makes you unstoppable at work is the same one sabotaging your weight loss.

Connect with Holly:

▶️ BECOME A SUSTAINABLE WEIGHT LOSS MACHINE - https://academy.pinkfortitude.com/pl-machine-reg

▶️ FREE EMOTIONAL EATING PSYCHOLOGICAL PROFILE - https://pinkfortitude.mykajabi.com/weight-quiz

▶️ JOIN THE BREAK EMOTIONAL EATING ACCELERATOR - 

https://academy.pinkfortitude.com/break-emotional-eating-accelerator

▶️ APPLY FOR ELITE-LEVEL PRIVATE COACHING WITH HOLLY - https://wkf.ms/3XtDIKV

▶️QUIT SUGAR IN 5 DAYS - https://academy.pinkfortitude.com/register-for-sugar

▶️ SUBSCRIBE TO SUBSTACK - https://substack.com/@hollybertone

▶️ FOLLOW HOLLY BERTONE ON INSTAGRAM - @holly.bertone 

If this is your vibe, be sure to hit the follow button where you are listening and also tap those 5 stars ⭐⭐⭐⭐⭐ and leave a great review.