Each year, roughly four million books are published. Four million. Considering that staggering number, how can an author hope to make it—make a living, make their mark, make a difference? First and foremost, by avoiding the “better business card” and other shortcut approaches to writing and publishing a book.

In their podcast, Don’t Write That Book, writing partners Mike Michalowicz (Profit First, Clockwork, The Pumpkin Plan, and more) and AJ Harper (Write a Must-Read) offer a rare behind-the-scenes look into what it really takes to write a must-read book—and sell the heck out of it. Building on their decades of experience in publishing, Mike and AJ share frank conversations and deep dives about every aspect of authorship in the hopes of inspiring you to write a better book—the book you were called to write.

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