Leo Tropeano was an accountant with a problem: He wanted better fitting jeans without having to sacrifice comfort.

Most men would have accepted existing jeans on the market. Leo instead had his ideal jeans designed & manufactured. Not only did his friends notice, they wanted a pair too.

In today’s episode, Leo tells us his advice for going from Kickstarter to Shopify, and exactly how he found and pitched big blogs on promoting his jeans.