As co-founder of the altMBA, Wes Kao helped create the modern cohort-based education movement with Seth Godin. 

Wes has led over 150 launches for Fortune 500 brands and startups, and is recognized as a leading expert in B2C marketing. Now she’s taking the category she helped create to the next level with her new startup Maven, the world’s first digital platform for cohort-based courses.

I learned heaps from this conversation as Wes unpacked all things cohort-based learning. Tune in to find out more about creating an engaging course, how the best courses evolve, growing your community, and the power of beta-testing.  

Talking Points

The rising trend of learning cohorts

Some common mistakes made by first-time course creators

Why it’s never too late to start a cohort-based learning course

The impact of people working from home

How to make the most out of online learning

Repurposing evergreen content into cohort-based course

Quote

"The less tools you have, the less things will break."

Helpful Links

AltMBA

Episode 343: Consistency Over Authenticity with Seth Godin

Wes Kao’s website

Wes Kao’s Twitter

Maven’s Twitter

Maven

Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.

 

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