A Productive Conversation

Wes Kao talks about Maven, Cohort-based Learning and Seth Godin


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As co-founder of the altMBA, Wes Kao helped create the modern cohort-based education movement with Seth Godin. 


Wes has led over 150 launches for Fortune 500 brands and startups, and is recognized as a leading expert in B2C marketing. Now she’s taking the category she helped create to the next level with her new startup Maven, the world’s first digital platform for cohort-based courses.


I learned heaps from this conversation as Wes unpacked all things cohort-based learning. Tune in to find out more about creating an engaging course, how the best courses evolve, growing your community, and the power of beta-testing.  


Talking Points

  • The rising trend of learning cohorts
  • Some common mistakes made by first-time course creators
  • Why it’s never too late to start a cohort-based learning course
  • The impact of people working from home
  • How to make the most out of online learning
  • Repurposing evergreen content into cohort-based course

  • Quote

    "The less tools you have, the less things will break."


    Helpful Links

    • AltMBA
    • Episode 343: Consistency Over Authenticity with Seth Godin
    • Wes Kao’s website
    • Wes Kao’s Twitter
    • Maven’s Twitter
    • Maven


    • Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.

       

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      A Productive ConversationBy Mike Vardy

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