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Episode #1006: We’re joined by Brian Kramer, EVP of Cars Commerce to talk about the upcoming auto tariffs and how Tesla’s market share is declining. Plus, as the deadline to sell TikTok nears, some surprising potential buyers have emerged.

Show Notes with links:

• As auto tariffs are set to go into effect (and potentially stick this time) on April 3, automakers have sent representatives to Washington to lobby directly with the Trump administration, arguing that tariffs on parts will drive up costs by billions of dollars.
  • Meanwhile OEMs are warning dealers that vehicle pricing could change, with Hyundai telling its dealers “current vehicle pricing is not guaranteed and may be subject to change for units wholesaled after April 2.”
  • Here to talk tariffs and how dealers should be approaching the next weeks and month is our good friend Brian Kramer, EVP of Cars Commerce and GM of Accutrade.

• With an April 5 deadline looming, ByteDance must sell TikTok’s U.S. segment or face a full ban. President Trump is optimistic that a deal is on the horizon.
  • The app, with 170M U.S. users, was deemed a national security risk over data-sharing concerns and was originally set to be shut down on January 19.
  • A wide range of potential buyers includes Blackstone, Perplexity, MrBeast, and Project Liberty.
  • Project Liberty claims it has $20B in investor commitments for a deal and made an offer ahead of the January deadline.
  • “There’s tremendous interest in TikTok,” said President Trump.

Join Paul J Daly and Kyle Mountsier every morning for the Automotive State of the Union podcast as they connect the dots across car dealerships, retail trends, emerging tech like AI, and cultural shifts—bringing clarity, speed, and people-first insight to automotive leaders navigating a rapidly changing industry.

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