The Law Firm Marketing Minute

What Digital Ads Platform Works Best For Small Law Firms?


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🎯 Every law firm knows they should be running ads—but which platform is the smartest choice? In this episode, Danny Decker breaks down the pros and cons of running campaigns on Google, Meta (Facebook & Instagram), and LinkedIn. From high-intent leads on Google to nurturing prospects on Facebook to B2B targeting on LinkedIn, Danny shares what actually works for solo and small firm attorneys—and how to avoid wasting money on the wrong platform.

📌 Key Takeaways:

  • Why Google delivers urgent, high-intent leads (and the trade-offs that come with them).
  • How Meta ads can generate lower-cost leads that need nurturing.
  • When LinkedIn ads make sense—and when Facebook can actually do it better.

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