Today, we’re exploring an important topic for photographers – what direction to take your photography business after graduation season. The current class has graduated. Now it’s time to switch gears and focus on the newest class coming up this fall. But how do you reach them best? Let’s find out!

As a senior photographer, one of the smartest moves you can make after graduation season is to create a VIP list or waitlist. This allows interested clients to be the first ones notified when your new calendar opens for bookings. 

By offering this exclusivity, you create a sense of anticipation. This urgency encourages potential clients to secure their spots early. Creating a VIP waitlist is like rolling out the red carpet for your clients. It ensures they get front-row access to your photography services!

Firstly, by inviting clients to join your VIP waitlist, you’re signaling that they are valued and important to your business. This personalized approach fosters a sense of exclusivity and makes clients feel special. This enhances their overall experience even before the photoshoot begins.

The VIP waitlist also serves as a powerful marketing tool. It builds anticipation and excitement among potential clients. They will eagerly await the opening of your new calendar for bookings! This anticipation can lead to a surge in early bookings, ensuring your schedule fills up quickly and efficiently.

It also creates a sense of urgency. Clients on the waitlist know that spots are limited and in high demand. That encourages them to act promptly when booking opens to secure their preferred dates and times. This sense of urgency can drive faster conversions. As another benefit, it also reduces the risk of last-minute cancellations or availability issues.

Additionally, having a VIP list allows you to prioritize loyal clients or those who have shown genuine interest in your services. You can offer special perks or incentives to VIP waitlist members. That could look like early bird discounts, exclusive session packages, or bonus add-ons, further motivating them to book with you.

Overall, the VIP waitlist strategy has multiple benefits:

It’s a win-win approach that benefits both you and your clients.

Another effective way to reach the upcoming class is through an email marketing campaign with a freebie offer. Consider providing a valuable resource. This could be an e-book or guide titled “Everything You Need to Know for Your Senior Year Photoshoot” or a “Style Guide for Senior Photoshoots.”

Other ideas include: a downloadable “Location Scouting Checklist” that helps seniors and their families find the perfect photoshoot locations. Include criteria such as natural lighting conditions, scenic backdrops, accessibility, and permit requirements for various outdoor locations.

Develop a guide or video series that offers posing tips and tricks for seniors to look their best in front of the camera. Include examples of flattering poses and guidance on body language. Give tips for capturing authentic and candid moments during the photoshoot.

Create a Print Product Showcase. Show them how these photos can be shared more than just digitally. Showcase the range of print products you offer. This could include custom photo albums, canvas prints, and framed portraits, in a digital catalog or brochure. Highlight the quality, customization options, and storytelling aspects of each product. Educate clients about the value of printed memories.

By offering these freebie resources, senior photographers can attract and engage potential clients, demonstrate their expertise, and provide valuable guidance to enhance the overall senior photography experience. This freebie not only adds value for your audience but also showcases your expertise and positions you as a trusted advisor in senior photography. In the email campaign, you can also tease upcoming sessions, promotions, and unique offerings to pique interest and drive engagement.

Social media is a powerful tool for connecting with the upcoming class of seniors. Start speaking directly to them by sharing content that resonates with their experiences and interests. 

Some topic ideas to consider include:

By leveraging social media platforms effectively, you can build rapport with the upcoming class, establish your brand presence, and drive awareness and inquiries for your senior photography services.

And there you have it – “what direction to take your photography business after graduation”! Implement practical strategies for taking your photography business in the right direction after graduation. 

Creating a VIP list, running an email marketing campaign with a freebie offer, and speaking directly to the upcoming class on social media are powerful tactics to boost your bookings, engage your audience, and set the stage for a successful senior photography season.

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