Joe DeFranco is a world-renowned strength and conditioning coach who has been training top athletes for over 20 years. Joe was inducted into the Personal Trainer Hall of Fame in 2015 and co-created a coaching certification program for elite athletes. He is recognized as an influential trendsetter in the world of fitness.

Anyone looking to perform at their peak, and any coach focused on leading their clients to be the best they can be, will enjoy this absolutely brilliant conversation between Ben and Joe DeFranco! Ben and Joe cover purpose, adaptable training styles, programming choices, and tailoring lifestyle advice to real world lives.

Listen to learn:

• Why it's so important to know your client's deeper purpose.
• What separates out the top performers in the world.
• How you can achieve the optimal combination of strength and speed!
• When progressive overloading can be done without adding weight.
• Where you can apply a client's "why" to their training.

Plus…the ONE thing you can focus on today to avoid future injury, pain, or surgery.

Learn more about Joe and his CPPS certification:

• Certified Physical Preparation Specialist
• The Industrial Strength Show (podcast)
• Instagram: @defrancosgym

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We recently opened 30 spots for our latest Muscle Intelligence Coaching Program and only have a few spots left. This program is designed specifically for high achievers with a track record of action, and a deep desire and commitment to getting results. If that's you, simply fill out the application and we'll contact you if you're a right fit. You'll be guided through our proprietary framework, offered guidance and support, and held to the highest standard, so that you have no choice but to reach your goals! You will get access to everything you need achieve your goals and become lean, healthy and muscular... for life. Based on your goals, we include nutrition and supplement guides, grocery shopping lists, execution training videos... and more! We believe and strive for incremental change, so you will never get a training or nutrition plan that sets you up for anything but success. Building muscle and losing fat shouldn't be confusing, hard or time consuming. Are you ready to finally get the results you want? Click to apply today. ======

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