This session is such a powerful look at what it actually means to step into the role of CEO, and how different that is from simply being the person posting online. Sari and I talk about the identity shifts that happen as your business grows, the pressure and hypervigilance that can come with that, and why being willing to fail is often the thing that finally creates success.

We also dig into urgency, launches, and optimization, specifically how to focus your energy when you're testing something strategically. This episode is about holding the tension of "it's great and I want more," trusting the data, and letting yourself step into the next level without needing to have it all perfectly figured out first.

In this episode, you'll hear:

• The difference between CEO mode and being the person posting online

• The thing that can dramatically speed up your growth that a lot of us won't let ourselves have early on

• The reality of hypervigilance and how it shows up in business

• The importance of saying "It's great and I still want more" out loud

• Why we decided to test urgency through a short-term launch and what that looks like

Episode Links

• Join my Facebook group

• Connect with Sari on Instagram

• Learn more about Sari on her website

If you're enjoying the coaching you're hearing, check out my Ultimate Mini Course to Maximizing Results in 1:1 Coaching to learn the proven strategies & foundational tools for creating an in-demand container that gets your clients real results