Every retailer would love to have more customers coming to their store, whether it’s online, or, into their shopfront.

As business owners, we spend a lot of time, and money, obsessing over the best ways to attract those customers.

If you’ve hear people talking about sales funnels and customer lifecycles, and you’re feeling a little out of your depth, today I’m going to break down exactly what they are, so that you can master YOUR store’s sales funnel and attract more customers

What’s a Sales Funnel?

Instead of using this term funnel, think about it as a small set of stairs, leading to your shop’s front door (virtual or otherwise).

Each step that a potential customer has to walk up, gets them closer to purchasing from you.

In text book speak, there are 5 steps that a person has to walk up, before they become a customer.

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