On this episode of the Spinoso Podcast, I dive into a question that too many people overlook when they jump into entrepreneurship: what does it truly cost? I break it down through the lens of one of the greatest superhero movies ever made—Avengers: Infinity War—and the haunting moment when Thanos says it cost him “everything.” While we’re definitely not taking business advice from a villain, there’s a hard truth entrepreneurs need to hear: building something meaningful demands sacrifice—your time, your energy, and sometimes even the people you love.

I share the brutal realities most people aren’t ready for. Entrepreneurship isn't about yachts, luxury, or flexing on Instagram; it's about missing events, pushing through exhaustion, carrying the weight of your dreams even when it feels unbearable. But sacrificing for your mission never excuses you from being an absent or selfish spouse, parent, or friend. If you’re going to be away grinding, then the moments you’re home better be undeniable. Your family didn’t sign up for your business—you did.

At the end of the day, if entrepreneurship is going to cost you everything, you better be damn sure it's worth it. Money alone isn’t enough. You need a bigger purpose—a "Rome"—something that outlives you. In this episode, I challenge you to ask yourself the real questions: What are you willing to pay? And when it’s all said and done, will it have been worth it?

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

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