Welcome to another episode of Fireside with Facebook!

In this episode Scott Shapiro from Facebook’s Real Estate Group discusses Facebook Ads and Marketplace. Scott points out that there is a way to integrate your agent website with Facebook Ads to promote listings your clients already viewed on your site. Next we cover Marketplace which is a curated shopping destination within Facebook. Finally, Scott advises real estate professionals to use Facebook as a platform for growing their business through creating a dynamic experience.

If you’d prefer to watch this interview, click here to view on YouTube!

Transcript

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Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show and today is our regular series called Fireside Chat with Facebook. Now we’ve teamed up with the real estate team at Facebook to produce episodes designed to help agents better utilize Facebook and their entire suite of tools, including Instagram, WhatsApp, messenger, etc. And we have Scott Shapiro from Facebook corporate with us as our ongoing guest. Now Scott is Scott Shapiro is a senior client partner on the real estate team at Facebook, where he focuses on engaging with key clients and their ecosystem partners to develop marketing solutions and strategies to drive their businesses forward. In addition to the client partner role, Scott also serves as the industry relations liaison between the Facebook real estate sales team and the real estate industry helping to educate agents, brokers and leaders on Facebook’s platforms and best practices. Prior to joining Facebook, Scott was a sales executive at ABC, where he also participated in in a sales advisory role acting as a consultant for the digital, for digital and for the sports teams. Scott, welcome once again to keeping it

Scott Shapiro 2:00real. Thanks, TJ. It makes me realize I need to get you a revised like cut down version of the bio. I’m like, you know less about me more about like how we help. Realtors are like, Whoa. That is what they all have to do after our session today is how do we cut that thing down? A little bit. But it’s a pleasure to be here. It’s a pleasure always to have time with you to really help agents and brokerages think about how best to use our platforms, we are so fortunate to have the relationship we have with you. I always love just sitting back and talking about the industry and about technology. So it’s always a treat to to have these fireside chats. And I’m excited for the one we have lined up today.

D.J. Paris 2:40I used to fantasize when I when I first started this podcast, because the number one question that we got from our listeners with risk because we interview all these top producers, and they share these really insightful strategies about how to grow one’s business. And oftentimes social or digital advertising is covered, but not really in detail. And so I used to think about when we first started, like, Gosh, I wish there was a real estate team at Facebook.