30 Minutes to President's Club | No-Nonsense Sales

What Great Sales Teams DO DIFFERENTLY: Pain Chain First, Outbound Second | Mark Kosoglow | Ep. 312

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Mark Kosoglow reveals why most outbound fails before it even starts and how identifying the pain chain can radically improve your team’s results.


🎙 ACTIONABLE TAKEAWAYS:

  • Define your ICP by real problems, not just data, to find the right prospects.
  • Understand where prospects are in the buyer’s journey before asking for meetings.
  • Use a “pain chain” of educational messages to move prospects from unaware to aware.
  • Offer valuable insights or audits instead of just asking for meetings.


    • MARK’S PATH TO PRESIDENTS CLUB:

    • Co-Founder/CEO @ Operator
    • Chief Revenue Officer @ Catalyst Software


      • RESOURCES DISCUSSED:

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      • Save $50 on any 30MPC course with code “PODCAST”
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