High School Counseling Conversations®

What High School Counselors Can Learn from Oatly’s Newest Marketing Campaign


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Have you ever offered an idea during a team meeting only to have it shut down? Are you often nervous to try something new in your counseling program out of fear that it won't be well-received? I'm sure we've all felt this way at one point or another.

As high school counselors, we can fall behind the scenes and even discount our own value. That's why I was so excited when I saw Oatly's new marketing campaign (yes, the oat milk) and knew I needed to share my thoughts about it with you.

Oatly recently released a very unique and creative marketing strategy that I'm sharing all about inside this episode. It's a powerful reminder to get out there and present your creative ideas, implement new initiatives, and ask the questions that no one else is asking.

You have the power to create a culture where new ideas are welcomed and nurtured, even if it means doing the opposite of what everyone else is doing. I can't wait to hear the changes that come to your school as a result of you thinking outside the box!

Resources:

  • Sign up for a free counselor account on Everfi
  • Follow Everfi on Instagram
  • Check out the Instagram post that sparked the idea for this episode!
  • Follow @tonicsiteshop on Instagram
  • Oatly's newsletter
  • Check out more blog posts and podcast episodes about advocacy
  • Leave your review for High School Counseling Conversations on Apple Podcasts

Connect with Lauren:

  • Sign up for the free, 3-day prep for High School Counseling Job Interviews
  • Visit my TpT store
  • Send me a DM on Instagram: @counselorclique
  • Follow me on Facebook
  • Send me an email
  • Get on the waitlist for the Clique Collaborative

Full show notes on website: https://counselorclique.com/episode70

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High School Counseling Conversations®By Lauren Tingle, School Counselor

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