You’ve heard me preach the power of workflows for years—but what if that’s not where your client experience actually starts? In this episode, I’m sharing the mindset shift that’s changed how I support creative entrepreneurs and why I’m putting client communication front and center. We’ll talk about what most people really need before they’re ready to automate, the truth about writing emails that connect, and why your words matter more than your workflow (at least at first).

Check out Email Like You Mean It, my client communication quarterly sprint where we draft your preplanned client communication library in 5 days.

https://coliejames.com/email

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01:05 – Why I’m shifting focus from workflows to communication

02:36 – The real difference in your client journey

03:42 – What held me back from teaching email strategy

04:37 – The spark (not a framework) you actually need

05:22 – Why most people aren’t ready for workflows

07:06 – Communication comes before automation

07:41 – A sneak peek at the Systems Glow-Up challenge