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In this episode, Marc Cerniglia breaks down the misunderstood world of content marketing and reveals why its real value goes far beyond generating leads. Most law firms only see a fraction of the referrals, repeat business, and authority they could be getting — all because they’re measuring the wrong things. Marc explains how to uncover the true ROI of your firm’s content marketing and use it to attract better clients, charge what you’re worth, and make your other marketing work even harder.

📌 Key Takeaways:

• The biggest ROI from content marketing comes from your existing network.
• Credibility and reputation are what make your firm more profitable — not just more visible.
• Content marketing multiplies the impact of your ads, SEO, and other efforts.

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