Sheila Alston with Healthy Home Media talks about her journey into wellness real estate. Sheila describes what wellness real estate is and how to promote it. Sheila also talks about her magazine and how it can help agents differentiate themselves from other agents. Last, Sheila discusses current trends of the home wellness space.

Please check out Sheila's magazine here and get $50 off of your first purchase using real50.

If you’d prefer to watch this interview, click here to view on YouTube!

Sheila Alston can be reached to book a strategy call here.

This episode is brought to you by Real Geeks and Apply Design (get 15% off of your first purchase using real24).

Transcript

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Hello, and welcome to another episode of Keeping it real the largest podcast made by real estate agents. And for real estate agents. My name is DJ Parris, I'm your guide and host through the show. And we're going to be speaking in just a moment to my guest, Sheila Austin about wellness, real estate. What is that. But before we get to Sheila, just a couple of quick reminders. First of all, if you're new to the show, welcome. We appreciate you and hope that you find our episodes really helpful for your business. Give her a returning listener. Thank you. Thank you double thanks. And please continue to listen, let us know what we can do to improve the show and also tell a friend about the show. And last thing I'll ask if everybody out there could just take one minute, leave us a review on whatever podcast app you might be listening to us on. That really helps the show out gets us in front of more ears. So thank you to everyone also check out our sponsors. They keep the bills paid for us. So please check them out. We love our sponsors. And we also of course love all the listeners. So let's get right to it. My conversation with Sheila Alston.

Today on the show we have Sheila Austin from Healthy Home media. Let me tell you more about Sheila. So Sheila Austin is a trailblazer in the real estate industry. Now she has walked the agent path, but ultimately understands the challenges of lead generation and the struggle to differentiate oneself in a crowded market where everyone sounds the same. But here's the exciting twist Sheila has discovered a unique approach to leverage your skills and more importantly, has empowered agents nationwide to do the same. And on this episode, she unravels the secrets now brace yourself for a transformative experience, as Sheila reveals how you can shift from chasing leads to effortlessly attracting leads you The key demonstrating genuine care for your clients. By the way, something we have been saying for years and years. So we are so excited, Sheila is with us. But by leveraging a little known industry to growing trend like crazy that you probably don't know. So I know that got jumbled up at the end there. But we're going to talk about something that is a growing trend that real estate agents need to jump on immediately to really help their marketing attract more clients. We're going to discuss that in just a moment. So if you are intrigued, stay tuned. And join us as Sheila unveils the art of flipping the script on lead generation, please follow Sheila at her website, which is media.com My apologies, she was helping me out there because I just closed the tab by accident healthy home media.com. And also please follow her on Instagram, which is wellness agents. And on Facebook healthy home media, we will have links to all of that in the show notes. So you don't even have to listen to what I said. But we're gonna please click through and check out because what Sheila's offering is very, very cool. Sheila, welcome to the show.

Sheila Alston 6:06Thank you so much. I'm so excited to be here.

D.J. Paris 6:10Thank you, and happy to have excited to have you because this is a topic that we haven't even even announced the topic yet. But it's a topic I've never heard of. So I mean, I've heard of it. But I've never heard of it in relation to this industry. So I am as a marketer, somebody who is very excited to chat with you. But before we get to kind of what we're here to discuss, let's tell talk a little bit about your journey. Our audience always likes to know, you know, sort of how are our guests to have progressed in their career? Why real estate how they got in, and I know you were an agent. So can you tell us about that journey for you from you know, being an agent to then, you know, switching pivoting to really helping agents with their marketing? Yeah,

Sheila Alston 6:50well, sure. I, I became an agent in 2018. And I guess a lot like other people, you know, is kind of a second career for me. You know, I was a stay at home mom, and my kids were getting older. And before in my business life, I had been in marketing, I'd studied marketing, but I had also done a lot of interior design. And I had become a certified health coach, but I didn't I for some reason, I didn't want to be a health coach. And my husband and I had flipped a lot of homes. And so I always just had this passion for real estate. So I thought I'll become a realtor. And maybe I can combine some sort of, you know, interior design with that, or do some staging. And I really wanted to not waste my health coaching background, I thought, gosh, there's got to be a way to integrate healthy something, how can I how can I do that? And I just stumbled upon wellness, real estate. And it was a term I hadn't heard before. And I thought what is this? Why is nobody talking about this. And then I found NAR screen, sort of designee and so I, you know, got my designation, and I was like ready to tell everybody about how it was as wellness agent. And people were like, What are you talking about? What is this? And so I just kept deep diving into this. And I thought, okay, nobody, this is something it's just maybe too far out there. I'm just going to keep plugging along, but maybe my, maybe my stitch will be, you know, interior design and that. And I just found that, gosh, I was living in a luxury market. And being an agent in a luxury market, I'm gonna have a lot of affluent friends. But I didn't want them to feel like, you know, they were practicing with me, right? Like, they they're gonna want to hire the best agent in the area. Why would they hire me even if they're friends and I didn't want to like pressure them, I wanted to provide value first. So of course, I work for a top broker, I worked on a team and I did do some great sales. And but what I found was that it's just being a new agent. And even my friends who had been agents for a really long time, this whole lead generation was really a pain point for a lot of people because, you know, you know that you are great with clients, you know that you can walk them through the transaction. Great, but how do you talk about your business with people without having them? You know, run away? Because if it's just literally How's the market? And you know, in talking about interest rates, like, I don't know, everybody's friends with like, 10 agents, right? So if you're saying the same thing, everybody else is saying, you know, they're just, I don't know, I just have so many friends who became secret agents like they wouldn't, they wouldn't talk about their business at all. And that's not how you grow your business. Right. So in the back of my mind, I was learning all these things. Meanwhile,