Welcome to our November episode of Insights with Zillow!

In this episode Chris Lapp goes into detail about Zillow’s recent announcement regarding Zillow Homes and it what it means for consumers and agents. We learn that Zillow’s commitment to agents remain unchanged, and they believe this is a win for both real estate professionals and home shoppers. Next, Chris discusses best practices around social media, specifically around video. Last, Chris reminds agents why now is the time to start building your online brand through social outreach.

If you’d prefer to watch this interview, click here to view on YouTube!

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Transcript

D.J. Paris 0:00This episode of Keeping it real is brought to you by zillow.com Hey podcast listeners. Are you looking for ways to boost your business and expand your network? I want to encourage you to check out what advertising options are available to you on zillow.com. If you haven’t checked out Zillow in a while or maybe never have before, please send an email to keeping it real at Zillow group.com That’s keeping it real at Zillow, group.com and one of Zelos team members will be in touch with you to see the options available in your market as well as learn about their new products and tools to help your business grow. Again that email address is keeping it real at Zillow group.com And now on to the show.

All right. Welcome to keeping it real, the largest podcast made by real estate agents and for real estate agents. My name is DJ Paris. I am your guide and host through the show. Today we have our newest monthly series insights with Zillow. Now everyone listening knows that Zillow is at the forefront of home buying and selling. Here in the digital age. For example, currently, Zillow is averaging 190 million unique visitors to their website every single month, that reaches incredible and they’ve become experts at buyer and seller behavior because of the sheer volume of users on their website. And this means they have insight based on hard data, not just theory. And they’re gonna talk about some of these insights here on our show and we couldn’t be more excited or proud to have Zillow as our guest today. Representing Zillow as usual is Chris lap from their corporate partnership team. Now I’ve personally known Chris for several years, he’s a fantastic resource to listen to, and also to help agents take some of these Zillow insights to increase their overall real estate production. But let me tell you a little bit about Chris before we get started, Chris Lappe has been with Zillow for four years and serves as the corporate partnership manager. In this role, Chris works with some of the largest and most strategic real estate brokerages around the country to drive partnership opportunities with Zillow. Chris has a doctorate degree in the field of communication, and has years of experience coaching agents and brokers nationwide to implement best practices and strategies for online lead conversion. Welcome to keeping it real. Chris, thank you so much, once again for joining us.

Chris Lapp 2:33Thanks, DJ. Absolute pleasure to be with you again. And the whole crew.

D.J. Paris 2:38Well, thank you. Yeah, we’re excited to have you and we just found out that Chris used to l...