If you want to run a successful fitness business, you have to know your numbers. If you don’t know the numbers, then you don’t have a business.

As a matter of fact, this is one of the major differences we see in our coaching program between successful gym owners and those who struggle.

In this episode, Tim and Randy break down some of the numbers you should know and explain why. You don’t have to know them by heart, but you should be tracking them and at least have them somewhere on a dashboard.

These metrics will give you a clear picture of the health of your business and inform the decisions you make. They help remove guesswork or emotions from your decisions.

Check them out!

Key Takeaways

- Gross revenue (04:00)

- Net profit (05:25)

- Client lifetime value (06:40)

- Month-over-month growth (10:40)

- Cost per acquisition (11:37)

- The delta (12:26)

- Take emotions out of data (16:59)

- Revenue per client per month (17:14)

- Churn (18:50)

Additional Resources

- The Math of Marketing Free Training 

- Learn more about our Coaching Program for Gym Owners  

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit  Use Code WORM for 25% Off

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!