Anouck Gotlib was born in Antwerp, Belgium, and studied Fashion Design at Shenkar College of Engineering and Design in Israel. 

She moved to New York to pursue a career in fashion—first at Zac Posen and later at Donna Morgan. 

Anouck would return from long days on Fashion Ave to spend nights and evenings working on Belgian Boys' graphics, branding, packaging, and marketing, and she ultimately decided to step away from the fashion world and into entrepreneurship with her husband Greg. 

Today, Anouck is the CEO at Belgian Boys and serves on the advisory council of the Belgium Chambres of Commerce. 

Recently, Anouck was named to the EY Entrepreneurial Winning Women Class of 2021. 

She lives in Brooklyn with her husband Greg and two sons. 

In This Conversation We Discuss: 

• [00:00] Intro
• [01:08] Why Anouck decided to start Belgian Boys
• [03:23] How Belgian Boys was going before Anouck joined
• [04:36] Using feedback to make the brand better
• [06:24] Sponsor: Electric Eye https://electriceye.io/
• [06:44] Sponsor: Mesa https://apps.shopify.com/mesa
• [07:32] Sponsor: Rewind https://rewind.com/honestecommerce
• [08:03] Sponsor: Klaviyo https://klaviyo.com/honest
• [08:50] Resilience is the key for platform challenges
• [10:56] Being surrounded by a great team
• [11:40] Tips for hiring freelancers/team members
• [13:14] Mistakes Anouck wants you to avoid
• [14:32] Don’t be swayed by naysayers
• [16:54] Where to find Belgian Boys

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Waffles, breakfast, desserts & cookies Non-GMO, made in Europe belgianboys.com
• Connect with Anouck linkedin.com/in/anouck-gotlib-82b96b2b
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

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