In this week’s episode you will hear what our guests answered in the past on Sal’s great question “What makes you go wow when you walk into a retail store”

We have Diana Holwerda and Michelle Keefe

'' Because I have a marketing background, I love anything that is showing that the store has actually spent some time in attracting people into the store. So, the window layout is very important to me, if they have done an awesome job on the windows. And I also like colours, so if there are appealing colours, not too bright but quite interesting which would probably impress me quite a bit and also the quality of the product. But, for me it's always the window shopping, so if the window looks quite interesting then I will go inside, otherwise I would probably not put a foot inside. If we look at all the big department stores, look how much money they spend on their windows and I think that small retailers should base their design and marketing skills on that. So, as an advice, see what the big stores are doing because they are the ones that are selling and they are getting the customers in so there is nothing preventing you from copying a little bit of what they are doing. ''

'' The biggest thing, for me, that makes me go wow is the customer service. When I walk through, and someone looks, smiles and says good morning or good afternoon. It's the atmosphere that the individual provides in the store. It's the customer service, that experience that they provide that makes me remember the store  and makes me come back.''

 

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