Consumer behavior in the beauty industry has changed dramatically. Today’s salon clients are more informed, selective, and digitally driven than ever before. Before committing to a service provider, most potential guests will conduct what is essentially a full digital audit of your business.

From browsing Instagram for salons to reading Google reviews and visiting websites for salons, clients are doing extensive research long before they ever reach out. 

In this episode of The Salon Scoop, we break down how modern clients evaluate salons online and how to set up your digital marketing presence to help you attract new guests. 

In this episode, you’ll learn:

• How modern clients research salons before booking
• Why Instagram for salons acts as your digital storefront
• The role Google reviews play in building trust and credibility
• Why strong websites for salons are essential for conversions
• How your online presence shapes client expectations before they arrive
 

If you want your salon to stand out in today’s competitive market, understanding how clients make booking decisions online is essential.

Because long before someone contacts you or clicks “Book Now,” they’ve already decided whether your salon is the right fit.

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow theirclientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.