There are more podcasts available today than ever before…but are they actually delivering what salon professionals want?  Most podcast hosts assume they know what their listeners are looking for, but very few stop to ask the people pressing play.

The problem? When podcasts are built on assumptions instead of listener feedback, episodes start to feel repetitive, surface-level, or disconnected from the real challenges salon owners face every day.

In this episode of The Salon Scoop, we're flipping the script. Instead of interviewing an expert on a single topic, we're sitting down with three salon professionals for an honest, focus-group style conversation about the podcasts they listen to — what hooks them, what makes them hit skip, and what they wish more hosts understood about busy salon owners. If you listen to a lot of podcasts and want to know if your opinions match those of our panel, you'll enjoy listening to this.  We delve into a behind-the-scenes look at how listeners actually choose, consume, and connect with the shows they love.

In this episode, you'll learn:

• What motivates salon professionals to press play on an industry podcast episode

• The topics and conversations salon owners find the most valuable (and which ones they tune out)

• Why episode length, format, and host style matter more than most podcasters realize

• What makes salon professionals stop listening

• The honest advice three salon owners would give to every salon industry podcast host

Thank you to our guests for sharing their feedback so openly.  If you want to fill out our podcast quiz to share your likes and dislikes, hit this link!  ⁠https://docs.google.com/forms/d/e/1FAIpQLSf_-SWZHMzl8KCywISmwrxcQoDX2h4s9vmI2hy7ctyJuiDQzw/viewform⁠  There's even a reward at the end for participating!

Here's how you can connect with our guests from today's show:

Jaime Duchscherer @canvasiscolor  @polishedwny  @jbd_artofbeauty

Georgia Reynolds @working.on.empathy  @georgia_of_toronto

Sonia Yarkhani   @Sonia_hairstory 

For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.s

This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.

More from the Salon S.O.S. Business Building Resource Library:

Click here to access our entire salon digital marketing academy: ⁠⁠https://www.salonsos.ca/digital-marketing-academy⁠⁠

Email [email protected] to get in contact with us. We’re always here to help support you with salon business advice!

If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.