The Law Firm Marketing Minute

What Should Be ‘Above the Fold’ on a Law Firm Website?


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🎯 What should be “above the fold” on your law firm’s homepage? In this episode, Danny Decker explains why those first few seconds on your website are critical — and how the right design choices can mean the difference between a new client and a missed opportunity. From crafting a crystal-clear headline to making your contact options impossible to miss, Danny walks through the must-haves that keep visitors engaged. Plus, he shares how a simple lead magnet can capture prospects who aren’t ready to hire today but may become clients tomorrow.

📌 Key Takeaways

  • You have just 5–7 seconds to capture attention before visitors bounce.
  • A strong, specific headline clarifies who you serve and how you help.
  • Easy-to-find contact options and lead magnets drive more qualified leads.

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