Money Tight? I can safely say, after weathering the GFC, that the economy WILL pick back up. And I want your business, to still be here when that happens. In tougher economic times, every dollar counts. This must-listen episode reveals the 3 key areas I think retail and e-commerce owners should invest in to drive sales, increase customer loyalty, boost efficiency, and outmanoeuvre the competition. Discover:

• The #1 marketing strategy that will give you an edge over big-spending rivals
• Automation hacks to streamline your business and save on staffing costs
• Cutting-edge AI tools that can revolutionize your customer experience

Don't let this natural part of the economic lifecycle, run you out of business. Tune in now and learn how to leverage this part of the rollercoaster that is running a business, for long-term success. ---------------

Reducing ad spend and competing in the market. 0:02

Marketing strategies during economic downturn. 2:17

Marketing strategies for e-commerce businesses. 7:12

Marketing KPIs and automation for e-commerce businesses. 13:33

Automating tasks and software for business growth. 19:53

Identifying and addressing key business bottlenecks to improve efficiency and profitability. 22:04

Marketing, staffing costs, and AI implementation for business growth. 26:42

Using AI for customer service chatbots and personalized product descriptions. 31:50

Leveraging AI, marketing, and automation for business growth. 36:58

Full article: https://salenaknight.com/what-should-you-spend-money-on-right-now/