Maximizing revenue and profitability in your medical or esthetics clinic isn’t just about working harder—it’s about working smarter. In this episode, I break down how to strategically choose high-net services that require minimal time and effort while eliminating low-margin, high-labor procedures. One of the most important things you can do is track profitability per service using a simplified profit and loss sheet. By understanding which services generate the most income and optimizing your marketing efforts around them, you can scale your business more efficiently while cutting out unnecessary costs.

As you expand into multiple locations, you’ll quickly realize that different cities and demographics respond to services differently. What sells in one clinic may not be as popular in another, despite identical marketing, training, and systems. That’s why starting with low-cost, high-demand services like weight loss, hormone therapy, and sexual health is crucial before expanding into higher-cost esthetics treatments. The key to sustainable growth is not just chasing new leads but focusing on recurring revenue by delivering high-quality services that keep clients coming back.

Beyond service selection, the real game-changer is tracking key performance indicators (KPIs) like new client acquisition, client retention, and five-star reviews. The most successful clinics aren’t just obsessed with bringing in new leads—they prioritize keeping existing clients happy and ensuring they return for ongoing maintenance treatments. Additionally, negotiating better pricing through group purchasing organizations and internalizing key business functions like marketing and bookkeeping can significantly boost profitability. If you’re looking to scale smarter, not harder, tune in to this episode, and if you have questions, send them in—I’d love to address them in future episodes!

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(1:00) - Maximizing Revenue and Profitability in Medical Businesses

(2:33) - Tailoring Services to Different Locations

(4:26) - Key Performance Indicators (KPIs)

(6:07) - Maintaining Client Relationships and Services

(7:02) - Strategies for Maximizing Margins

(8:07) - Final Thoughts

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