Have you ever had somebody tell you that your membership is overpriced?

Honestly, it would be a surprise if you haven’t. Discussions like this are usually followed up with a bargaining attempt to reduce the cost of your membership. You might have experienced when a somewhat pushy potential member tries to haggle your price down. Or, they might even ask for a discount or a free trial run that lasts for an entire month.

If somebody tells you that they can’t afford your membership fee, it’s important to take it with a pinch of salt. Don’t take what they’re saying to heart because the truth is that not everyone will be able to afford your membership, and that’s okay 

Listen in to find out what you should do the next time someone tells you that they can’t afford your membership site.

Episode Summary: 

• Why you shouldn’t read too much into it when someone questions your affordability
• Whether it’s ever a good business strategy to offer a free trial and if so, when?
• How to reframe things to ensure people focus on the value of your site, not the cost
• Ways to make people aware of the various joining options
• Understanding that not everyone will be able to afford your membership and why it’s unrealistic to expect otherwise

 Key Quotes: 

“For as many people who think that your membership is too expensive, there'll be just as many or more who think that it's an absolute bargain.” 

“Pricing is not based on logic, it's all about value perception. There's no sweet spot, there's no correct price to offer…So, you want to reframe things to ensure that people are focusing on value, not on the cost.” 

“Not everyone will be able to afford your membership, it's unrealistic to think that they will. Your membership doesn't have to be accessible to absolutely every person. It's okay if someone's not ready or not able to join right now.”

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