The Andrew Faris Podcast

What To Do When You Have Great LTV

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Your brand has great LTV, so everything is easy. Right?

Not so fast. While growing a high-LTV brand is easier than growing a low-LTV brand, having a clear roadmap of how and when to generate growth AND profit can make all the difference between success and wasted opportunity.

In this episode, Andrew talks about how to operate a high LTV brand, from planning where profit comes in your P&L to the specifics of how to run a Meta Ads account when you're forecasting high LTV.

EPISODE HIGHLIGHTS

  • [01:10] Observations on how to grow consumable CPG and other high LTV brands
  • [08:50] Building your future P&L
  • [11:57] Scaling with CAC in high LTV businesses.
  • [15:14] Setting CAC Targets For Your Company.
  • [16:58] Complications in setting targets with CAC.
  • [18:51] Tracking long term customer value.
  • [24:01] How much to spend on acquiring customers.
  • [26:01] Importance of organic revenue in your business

    • Mentioned in the podcast:

    "The 6 Biggest Factors In Retention, In Order" previous episode: Apple, Spotify.

    Places to follow up with Andrew:

    Twitter: @andrewjfaris

    Email: [email protected]

    Work with me: www.ajfgrowth.com

    Music Intro: "Tell Me Mama" by The Devious Means
    Music Outro: "Rusty Little Scissors" by The Devious Means

    ...more
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    The Andrew Faris PodcastBy Andrew Faris
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