The Andrew Faris Podcast

What To Do When You Have Great LTV

Listen Later

Your brand has great LTV, so everything is easy. Right?

Not so fast. While growing a high-LTV brand is easier than growing a low-LTV brand, having a clear roadmap of how and when to generate growth AND profit can make all the difference between success and wasted opportunity.

In this episode, Andrew talks about how to operate a high LTV brand, from planning where profit comes in your P&L to the specifics of how to run a Meta Ads account when you're forecasting high LTV.

EPISODE HIGHLIGHTS

  • [01:10] Observations on how to grow consumable CPG and other high LTV brands
  • [08:50] Building your future P&L
  • [11:57] Scaling with CAC in high LTV businesses.
  • [15:14] Setting CAC Targets For Your Company.
  • [16:58] Complications in setting targets with CAC.
  • [18:51] Tracking long term customer value.
  • [24:01] How much to spend on acquiring customers.
  • [26:01] Importance of organic revenue in your business

    • Mentioned in the podcast:

    "The 6 Biggest Factors In Retention, In Order" previous episode: Apple, Spotify.

    Places to follow up with Andrew:

    Twitter: @andrewjfaris

    Email: [email protected]

    Work with me: www.ajfgrowth.com

    Music Intro: "Tell Me Mama" by The Devious Means
    Music Outro: "Rusty Little Scissors" by The Devious Means

    ...more
    View all episodesView all episodes
    Download on the App Store
    The Andrew Faris PodcastBy Andrew Faris
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    20 ratings

    More shows like The Andrew Faris Podcast

    View all
    a16z Podcast by Andreessen Horowitz

    a16z Podcast

    1,029 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    375 Listeners

    Perpetual Traffic by Tier 11

    Perpetual Traffic

    748 Listeners

    Ecommerce Playbook: Numbers, Struggles & Growth by The Ecommerce Playbook

    Ecommerce Playbook: Numbers, Struggles & Growth

    70 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,253 Listeners

    Founders by David Senra

    Founders

    1,877 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,325 Listeners

    My First Million by Hubspot Media

    My First Million

    2,617 Listeners

    Acquisitions Anonymous - #1 for business buying, selling and operating by Bill D'Alessandro, Mills Snell, Heather Endresen, and Michael Girdley

    Acquisitions Anonymous - #1 for business buying, selling and operating

    244 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    352 Listeners

    Limited Supply by Nik Sharma

    Limited Supply

    148 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    45 Listeners

    Moneywise by Hampton

    Moneywise

    643 Listeners

    Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

    Marketing Operators

    10 Listeners

    Tactical & Practical by Nate Lagos

    Tactical & Practical

    2 Listeners