“I focus on creating things that are meaningful,” says Maya Smith, founder of The Doux, the acclaimed Georgia-based salon and accompanying haircare line which is nationally distributed by key mass retailers. Maya is a professional stylist, beauty editor, and licensed cosmetologist with 27 years in the game who styles more curls on her worst day than the average influencer touches in a year. Award-winning hair care line The Doux blends old school flavor with new school science, and provides solutions that focus on textured hair care. Now a 7-figure business, The Doux offers simple formulas made of real ingredients, to simplify hair care regimens and maximize confidence. 

Top takeaways from today’s conversation:

• Start with your own needs. Reach out, research, find resources and respond to clients’ needs and feedback.
• Lean into your expertise–you can’t be an expert at everything.
• When you can only help so many people, envision how you can scale and execute. 
• Stay authentic to yourself, make yourself the point of difference. People want the truth.

Quotes

• “Lean into what you are expert in. It’s important for us to know that we can't be the expert on everything. I'm the hair care expert, I know how products should perform.” (12:48-13:01 | Maya)

• “I'm not as much thinking about what The Doux will do, but how The Doux will change the industry that I know as textured hair care. That's really what I'm focused on right now. Will people see their hair differently? Will they make different choices because of what we shared with them? ” (38:22-38:48 | Maya)

• “I love to see The Doux change the way people see themselves.” (41:01-41:12 | Maya)

• “The reason that you started is really what will carry you through if you forget why you started, it's a wrap.” (44:16-44:25 | Maya)

• “I would also say learn to build some systems in your business so that if you get hit by a bus, somebody can keep going.” (44:32-44:41 | Maya)

Connect with Maya Smith:

Instagram | https://www.instagram.com/ilovethedoux/

Instagram | http://www.instagram.com/ouidoux/

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