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Everyone is so focused on growing their social media followers but today let's stop and think about what we really want to accomplish. Are you looking for followers because you want notoriety or to live the influencer life when your social media account blows up? Being an influencer is the #1 career choice for people coming out of college. But- I run a business and want to attract the right client who needs my services - with that I want to help educate them, promote my offerings, be relatable to build trust and inspire the follower. 

Most people want to post pretty pictures- the end. To keep and gain an engaged audience you need more than just a pretty picture. There are 4 types of posts I recommend- Educate, Promote, Relatable, and Inspire.

To help educate your potential clients and make your social media easier- take a single topic every week and dissect that into various forms of content all centered around that one idea. Concept- Winter weddings. Post #1 talks all about flowers freezing and ideas around getting outdoor photos but still having nice photos of your flowers outside. Long-form video - 3-4 minutes long.

Post #2 Carousel posts of the main points from your video.
Post #3 30-second video of one of your points from your long-form video.
Post #4 Reel featuring winter bouquets with trending music.
Post #4 Carousel post with more cold weather-friendly bouquet options (evergreen, pinecones, twigs etc.).
Post #5 Your favorite winter bouquet inspiration and why- 

Things to have on your social profile
Where you are
What you sell
Who you are

Linktree- is a great resource in your social media bio to help share different points in your business that you want to route your clients to.