Drawing on his three decades of industry experience, Ric Serrao shares why agents must become better communicators, listeners, therapists and marketers. The number three ranked agent in REB's Top 100 Agents 2021 and the principal of Raine & Horne Double Bay | Bondi Beach outlines how the role of a real estate agent is changing to Grace Ormsby while also noting that some things will always stay the same. He divulges his decision to stick with a franchise, shares tips on navigating the technological minefield, and shares his belief that we're entering a very exciting period for the real estate profession. In this episode, you will hear:

• Why network allegiance works for Ric

• How to better navigate the tech funnel

• The importance of investigating in relationships

Make sure you never miss an episode by subscribing to us now on Apple Podcasts. Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you'd like to lend a voice to the show, email [email protected] for more insights.