In this episode of Business Brain, Dave Hamilton and Shannon Jean tackle the delicate topic of politics in business, discussing whether or not businesses should share political views and how doing so can impact credibility. They share their thoughts on staying politically neutral, using an analogy to musicians and how their political stances can influence listeners’ perspectives.

The hosts also explore the importance of building and maintaining credibility in business. They dive into real-life examples of how over-delivering on promises and offering excellent service can build trust with customers. Shannon shares his experience selling handbags, highlighting how he gradually built credibility over time to increase sales.

Tune in to learn about the value of credibility in business, why it’s often best to keep politics out of your business communication, and how to create what the hosts call your “credibility stack.” This is a must-listen for entrepreneurs and business owners looking to build trust and ensure long-term success.

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