Send us a text

Kees Bol is the CEO of 2U, a global leader in education technology that expands access to affordable, career-relevant learning in partnership with the world's top universities, institutions, and industry experts. As CEO, Bol oversees all aspects of 2U's business while driving its long-standing mission: to provide learners worldwide with life-changing higher education that unlocks potential, fosters social mobility, and enhances economic security. Before joining 2U, he was the CEO of Boundless Learning, a global online program management business. Earlier in his career, he held leadership roles as Chief Marketing Officer at Strategic Education and Senior Vice President of Marketing, Enrollment, and Retention for Pearson's K-12 virtual school division. Bol got his start at McKinsey & Company and honed his strategic expertise at Capital One. Originally aspiring to be a scientist, Bol earned a Ph.D. in Physical Chemistry from Harvard University. Now that their three children are grown and have left the home, Bol and his wife are enjoying life as empty nesters in Washington, D.C.

💡 5 Things You’ll Learn in This Episode:

1. Why 2U is doubling down on microcredentials and short-form learning.
2. How strategic acquisitions like edX and GetSmarter shape 2U’s long-term vision.
3. The evolving role of AI in both content delivery and internal operations at 2U.
4. How 2U positions itself as a growth and innovation partner for universities.
5. Why traditional degrees and microcredentials are no longer on separate tracks.

✨ Episode Highlights:

[00:04:52] The evolving role of 2U as a force multiplier for university partners
[00:08:57] How 2U helps universities stay agile in a rapidly changing education market
[00:10:42] Strategic insights on 2U’s major acquisitions – edX, Trilogy, and GetSmarter
[00:14:22] Why microcredentials are on the rise and how AI is accelerating the trend
[00:19:15] Three ways AI is impacting 2U: productivity, process, and product innovation
[00:22:42] A new kind of learning assistant: How AI is improving student engagement
[00:26:20] Advice for university leaders facing demographic and political uncertainty
[00:30:29] Kees Bol’s 5-year vision for 2U: growth, innovation, and high-impact education
[00:33:01

Innovation in preK to gray learning is powered by exceptional people. For over 15 years, EdTech companies of all sizes and stages have trusted HireEducation to find the talent that drives impact. When specific skills and experiences are mission-critical, HireEducation is a partner that delivers. Offering permanent, fractional, and executive recruitment, HireEducation knows the go-to-market talent you need. Learn more at HireEdu.com.

Every year, K-12 districts and higher ed institutions spend over half a trillion dollars—but most sales teams miss the signals. Starbridge tracks early signs like board minutes, budget drafts, and strategic plans, then helps you turn them into personalized outreach—fast. Win the deal before it hits the RFP stage. That’s how top edtech teams stay ahead.

As a tech-first company, Tuck Advisors has developed a suite of proprietary tools to serve its clients better. Tuck was the first firm in the world to launch a custom GPT around M&A.

If you haven’t already, try our proprietary M&A Analyzer, which assesses fit between your company and a specific buyer.

To explore this free tool and the rest of our technology, visit tuckadvisors.com.