Welcome to the What's Next! Podcast with Tiffani Bova. 

This week, I’m welcoming two incredible guests to the show who are co-founders of the Convincing Company, a crisis communication and training firm. They have recently co-authored the book Convince Me. 

Adele Gambardella owned an award-winning PR agency in DC for 15 years. She has served as a PR strategist, corporate counsel, and crisis management for clients including the United Nations, Facebook, Johnson and Johnson, and our current president, Joe Biden. 

Chip Massey is a former FBI hostage negotiator and special agent. In his 22-year career in the Bureau, he has led high-profile cases, spearheaded the New York FBI Office Crisis Negotiations team, and won the prestigious FBI Director's Award. At the Convincing Company, he guides executives and their teams in how to apply the bureau's negotiation techniques to business situations. 

THIS EPISODE IS PERFECT FOR… anyone looking to sharpen their persuasion skills.   TODAY’S MAIN MESSAGE… being experienced is one thing. Being able to convince others is an entirely other thing. In this episode, Adele and Chip dive into proven strategies for convincing others effectively and respectfully. Whether you're in sales, leadership, or any other field, these tips are invaluable.

Key takeaways: - Adele introduces the idea of a convincing continuum that unfreezes cognitive biases. - Be mindful of how people want to be convinced. Some may be fact-based while others may be emotions-based. - When you get closer to understanding somebody’s unstated narrative, you have a better shot at persuading them to accept a belief.

WHAT I LOVE MOST… I love how different Adele and Chip’s backgrounds are and how that contributes to this episode's unique insights and strategies.    Running Time: 31:29  

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Adele & Chip’s Book: 

Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation

Welcome to the What's Next! Podcast with Tiffani Bova. 

This week I’m bringing back an insightful conversation with Justin Bariso. Justin is an author, columnist, speaker, and consultant, and his thoughts on leadership management and emotional intelligence have been featured by Time, Business Insider,  CNBC, and Forbes among others. He is the author of “EQ Applied: The Real-World Guide to Emotional Intelligence," which uses fascinating research, modern examples, and personal stories to teach you how to make emotions work for you. Today,  Justin focuses on helping others harness the power of emotion for good. You can read Justin’s work on INC.com, where over a million people a month read his column on emotional intelligence and leadership management. Justin has been recognized by LinkedIn as a top voice in leadership management and workplace culture.  

THIS EPISODE IS PERFECT FOR… this episode is a reality check for all of us. It is all about investing in the emotional side of our interpersonal interactions as humans both in the written word, as well as in the spoken word. 

TODAY’S MAIN MESSAGE… we spend so much time talking about the academic side of leadership, growth, marketing, and sales but we forget to account for our human emotions in a field that is so inextricably tied to human interaction. No matter how much time we take to examine our communication and emotional styles, we’re still limited by our perspective, experiences and biases.  

WHAT I LOVE MOST… it was wonderful to have Justin come on and give us a gentle tap to remind us how important the human aspect of business and interaction is, and of course, tied to that is our rich emotional life. 

Running Time: 34:58

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EQ Applied

Welcome to the What's Next! Podcast with Tiffani Bova. 

This week, I welcome Kim Scott back for the third time on the podcast. She is the author of a new book called Radical Respect: How to Work Together Better, and of course, Be a Kick-Ass Boss Without Losing Your Humanity. She is the co-founder of the company Radical Candor. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She was a member of the faculty at Apple University. Before that, she led AdSense, YouTube, and DoubleClick teams at Google. 

THIS EPISODE IS PERFECT FOR… anyone struggling with giving or receiving feedback in a professional setting.

TODAY’S MAIN MESSAGE… respect is critical in the workplace, especially when there are many differing opinions and styles. But how do you practically go about fostering a culture of respect? It’s not by keeping your opinions to yourself. In fact, Kim says sharing feedback and making space for disagreement is a sign of respect for one another.

Key takeaways:

• Respect begins with unconditional regard for humanity and it shouldn’t need to be earned

• We can disagree and do it in a respectful way

• Kim’s three steps to approach a boss to share criticism are: solicit feedback, focus on the good, ask if it’s a good time to share your thoughts 

WHAT I LOVE MOST… Kim says you can’t address all of the unconscious biases in the world, but you can (and should) address the ones that will get in the way of your team working together. 

Running Time: 36:55

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Radical Respect

Welcome to the What's Next! Podcast with Tiffani Bova. 

This week Elliott Parker joins the podcast. He is the founder and CEO of High Alpha Innovation, a venture builder that partners with corporations, universities, and entrepreneurs to co-create startups that solve compelling problems. He built his career in strategy consulting at Innosight, the firm founded by Clayton Christensen, in corporate venturing, and as an entrepreneur bringing new ideas to market. To date, he has launched over 40 venture-backed startups, and he has a new book called The Illusion of Innovation which came out earlier in 2024.

THIS EPISODE IS PERFECT FOR… business leaders and executives looking to understand the challenges of true innovation.

TODAY’S MAIN MESSAGE… in this thought-provoking episode, Tiffani sits down with innovation expert Elliott to discuss why innovation might be more illusion than reality in today’s organizations. Elliott argues that many innovative efforts are a charade and he challenges leaders to re-think their goals. 

Key takeaways:

• We're really good at running large organizations, but the optimization for safety and predictability comes at the cost of innovation

• In nature, innovation happens chaotically and without control, something we should emulate in organizations

• We need more experiments that are fast, cheap, and maybe even a little weird

WHAT I LOVE MOST… what Elliott says we can learn from Steph Curry about running big companies, “Our companies need to be taking shots close to the net, but also making sure we're doing it beyond the three-point line, where the magnitude of correctness matters a lot.” 

Running Time: 26:22

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The Illusion of Innovation

Welcome to the What's Next! Podcast with Tiffani Bova. 

I’m eager to welcome Leslie Zane to the show this week. She is the founder of Triggers, a CMO advisory firm rooted in behavioral science, where she champions the primacy of the instinctive mind in brand decisions. In her new book, The Power of Instinct, she shows how traditional persuasion tactics fall short to grow a brand, business, or even a social movement, and she shows what techniques work instead. 

THIS EPISODE IS PERFECT FOR… leaders and marketers who want to build stronger, more memorable brands.

TODAY’S MAIN MESSAGE… do you ever wonder why some brands stick in your mind while others fade away? In this episode, Tiffani Bova chats with Leslie Zane to uncover how our instincts drive our decisions. We dive into the fascinating world of instinctive marketing and learn how tapping into the unconscious mind can transform brand loyalty.

Key takeaways:

• Brands are built on accumulated memories and associations in the subconscious mind yet traditional marketing focuses on controlling the conscious mind

• Direct persuasion often fails. Influencing the instinctive brain is a far faster path to change

• Superior products don’t always win in the marketplace but the brands that create perceived superiority 

WHAT I LOVE MOST… the difference between competitive advantage and instinctive advantage. Leslie says when a brand creates more positive associations than their competition, that's the moment a customer will make a switch. 

Running Time: 26:24

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The Power of Instinct

Welcome to the What's Next! Podcast with Tiffani Bova. 

In this What's Next Live, I welcome my very first Pulitzer Prize winner to the show. Charles Duhigg is a reporter and the author of The Power of Habit, which spent over three years on the New York Times bestseller list. His second book, Smarter Faster Better, was also a bestseller. He published his latest book, Supercommunicators, earlier this year, and it is (not surprisingly) also a bestseller. 

Charles led the team that won the Pulitzer Prize in Exploratory Journalism in 2013 for the AI economy, a series that examined the global economy through the lens of Apple. He also received the George Polk Award, the Great Loeb Award, the Investigative Reporter and Editors Medal, the Scripps Howard National Journalism Award, the Robert F Kennedy Journalism Award, and many others. 

THIS EPISODE IS PERFECT FOR… anybody who wants to improve their communication skills and learn how to connect with anybody - from colleagues to complete strangers.   

TODAY’S MAIN MESSAGE: We all want to walk away from conversations feeling understood, valued, and connected, but that’s not always the case. Charles Duhigg explores the ingredients of this kind of conversation and shares how to become a supercommunicator. The good news is that anybody can form these habits and bring this level of communication to any area of their life.

Key takeaways: - There are three buckets that all conversations fall into (practical, emotional, and social). A strong communicator will recognize and match whatever conversation they’re in  - The ultimate goal of any conversation is to understand each other - You can prove that you’re listening by asking a deep question, repeating back what you heard in your own words, and asking if you got it right

WHAT I LOVE MOST… the story Charles shares about Felix, an FBI crisis negotiator who can connect with and disarm seemingly anybody simply by having a conversation. This story shows that being a thoughtful communicator really is a superpower. 

Running Time: 30:46

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Supercommunicators

Welcome to the What's Next! Podcast with Tiffani Bova. 

I have the pleasure of welcoming Stephanie Harrison to the show today. She is the creator of the New Happy Philosophy. She's the founder of New Happy, a company helping individuals, companies, and communities apply this philosophy in their lives. 

The New Happy’s art, newsletter, podcast, and programs reach millions of people around the world every month. Previously, Stephanie was the Director of Learning at Thrive Global, one of my favorite companies. 

THIS EPISODE IS PERFECT FOR… anyone looking to redefine their understanding of happiness and improve their well-being, especially in the workplace.

TODAY'S MAIN MESSAGE… traditionally, happiness is tied to achievements - closing a big deal, getting a promotion, moving to the corner office. We’re told to aim for perfection and achieve more and more to find happiness, yet somehow, we’re still unfulfilled.  

Stephanie Harrison introduces a new concept of happiness, “New Happy” which challenges traditional notions of happiness. Instead of pursuing individual happiness through external achievements, New Happy focuses on authenticity and contributing to others' well-being. By understanding and applying these principles, individuals and organizations can foster environments that promote genuine happiness and purpose.

Key takeaways:

• Using acts of kindness as a shortcut to happiness

• Rewiring yourself to move away from Old Happy to New Happy

• Understanding the root of most people’s unhappiness

• How parents can teach children the New Happy way

• Practical steps for leaders to promote happiness among their teams

WHAT I LOVE MOST… Stephanie's insight that happiness doesn't have to be a choice between self and others. You don't have to put your happiness before somebody else's or vice versa. You can do both at the same time.

Running Time: 24:45

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New Happy

Welcome to the What's Next! Podcast with Tiffani Bova. 

With the summer Olympics underway, I thought it fitting to return to an inspiring conversation I shared with Olympic Medalist Bonnie St. John. At the age of 5, Bonnie had her right leg amputated. And once you listen to this podcast, you will understand, there was no way that was going to stop her. At the age of 19, she became the first African-American to win medals at the 1984 Winter Paralympics in Innsbruck Austria. Bonnie was appointed by President Clinton as a director for Human Capital Issues on the White House National Economic Council and went on to represent the United States as a member of President Obama's official delegation to the 2010 Paralympic Winter Games in Vancouver and the 2016 Paralympic summer Games in Rio de Janeiro. 

Bonnie is also a Leadership Consultant for multiple Fortune 500 companies, the CEO of the Blue Circle Leadership Institute, and a best-selling author of seven books, including How Great Women Lead: A Mother-Daughter Adventure into the Lives of Women Shaping the World, and her latest title Micro-Resilience: Minor Shifts for Major Boosts in Focus, Drive, and Energy! I am thrilled to have Bonnie St. John on the podcast!

THIS EPISODE IS PERFECT FOR… anyone! If you want to overcome your own personal talk track that the obstacles you face are insurmountable, then this is for you. I can’t think of a better way for you to spend thirty minutes of your time than listening to “one of the five most inspiring women in America!” (NBC Nightly News)

TODAY’S MAIN MESSAGE… today’s episode is a fantastic reminder to always use your challenges, your obstacles, and your unique experiences to become a better leader. Great leaders take cues from the potential connections that can form all around them to change the way they think and therefore lead. Today, we’re looking at those connections and how to constantly look for the small, subtle changes in your day-to-day behavior that can help you become a better leader.

WHAT  I  LOVE  MOST… Bonnie taking my Bullish and Bearish scenario from just “robots having their own Olympics,” to having “cyborgs” be the answer. I think it’s a great example of Bonnie’s amazing sense of humor, and I loved learning more about her, her humility, and all the amazing things she's been able to accomplish in her life (and career) thus far. It was a real treat learning more about what makes the legendary Bonnie St. John such a special human being.

Running Time: 31:27

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Welcome to the What's Next! Podcast with Tiffani Bova. 

This week, I’m listening back on a conversation with Allen Adamson and I wanted to share it with you too. 

Allen is a noted industry expert in all disciplines of branding and the Co-Founder of Metaforce. He is also a published author with multiple marketing titles including Shift Ahead, Brand Simple, and The Edge. Prior to co-founding Metaforce, Allen was the Chairman of  North America of Landor Associates, a global branding firm. Before joining Lander, Allen was an executive at Unilever and held senior management positions at Ogilvy & Mather and DMB&B. Allen is also a sought-after industry commentator and has appeared on shows such as NBC’s Today Show and Fox Business Network’s Closing Bell.  

THIS EPISODE IS PERFECT FOR… individuals who are trying to build a memorable brand with advertising, social media, product design and user interfaces to convey a story which resonates with employees and customers.  

TODAY’S MAIN MESSAGE… find your relevance! Get out of your marketing bubble and don’t wait for things to go wrong to step on the gas and shift your strategy. Once the marketplace signals your misstep, it’s too late. Shifting ahead to success is all about being proactive and attentive and learning not just to listen passively, but to watch actively and ask the right questions! 

WHAT I LOVE MOST… I loved talking about what “brand” truly is and how we can better understand it. It is one of the most misunderstood concepts in business and sales today. Everyone is chasing after what they think it means, and often this leads to a sense of disingenuousness. 

Running time: 29:54

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Metaforce 

Welcome to the What's Next! Podcast with Tiffani Bova. 

I’m excited to welcome for the very first time, Kaihan Krippendorff. Kaihan is the founder of Outthinker Networks, a global think tank. His books include Driving Innovation from Within and Proximity, which we’ll discuss today. 

THIS EPISODE IS PERFECT FOR… business leaders and innovators who want to understand how proximity is transforming industries.

TODAY’S MAIN MESSAGE… imagine a world where you can obtain a product or service exactly when and where you need it. This kind of proximity, as Kaihan refers to it, is actually quite feasible and leads businesses to drive innovation, enhance customization, and gain a competitive edge. In this episode, Kaihan shares what this kind of proximity looks like in action. 

Key takeaways:

• Creativity is not about making new things but about bringing existing things together in a new way

• Even small advantages in proximity can make big impacts 

• 4 steps to harness proximity in your day-to-day

WHAT I LOVE MOST… how Kaihan applies proximity to everything, even the workplace and how to think about breaking down and assigning tasks to teams.

Running Time: 30:14

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Proximity