What if I told you you’re turning down $6–10 million for no good reason—and you don’t even know why?

This 5 Minute Friday is for every orthodontist who's built something substantial... and still hesitates when private equity comes knocking. I’m not here to sell you on joining a DSO or OSO. I’m here to challenge you to get clear on why you wouldn’t—especially when the math says it’s one of the best financial opportunities you’ll ever have.
In this episode, I break down the mindset, money, and misconceptions around private equity deals. If you're sitting on a $3M–$10M practice and you've brushed off conversations without ever running the numbers, you're not making a strategic decision—you're making an emotional one. I’ll share real-world examples, financial logic, and why orthodontists are the only group of entrepreneurs I’ve met who resist this kind of exit. Whether you're leaning in or leaning out, this episode will give you clarity.

QUOTES
“Everybody else on earth starts companies and sells them when an 8-digit offer comes in... Why are orthodontists different?”
— Dr. Glenn Krieger
“I’m not telling you to join. I’m telling you: if you’re not doing it, what’s your reason?”
— Dr. Glenn Krieger

Key Takeaways
Intro + why this episode matters (00:00)
What’s the real purpose of your practice? (01:25)
Making money isn't evil—it’s the point of work (03:45)
Are you putting in the energy your goals demand? (06:10)
Why private equity offers do make financial sense (08:20)
Common fears and myths—and why they don’t hold up (11:40)
The real risk of doing nothing (15:15)
Final reflection: clarity beats comfort (17:50)

Additional Resources
 I’ve seen firsthand how running the numbers—really running them—has changed the trajectory of practices and lives.
This isn’t about selling out or giving up control. It’s about knowing your options, making smart financial moves, and understanding when an opportunity might never come back. If you’ve received an offer and aren’t sure whether to take it, DM me. I don’t get paid either way—but I’ve had this conversation hundreds of times and I’ll help you think it through.

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