Instagram is everyone’s favorite platform, but it’s also the platform that confuses more people than ever. There have been stories of “shadowbanning”, the use of hashtags confuses some people royally, and with all of the new features within Instagram (Stories, feed, IGTV) creating and sharing content on Instagram can be more complicated than ever.

I have an Instagram theory. And that theory is that when you use all the things, Instagram likes that. So when you do Instagram Stories and you use the Poll feature, the Questions feature, the Chat feature, or even the Mention feature, and post to your feed and then you share that to your story, and then you go and DM people, and then you follow new people, and you use hashtags and geo-tags, and you create IGTV’s, Instagram sees all of that as valuable and boosts your content, making your account much more visible.

But seriously, who has time for that?! I know I certainly don’t and my chest was getting tight just saying all of that.

While all of these features are fun and great and yes, effective, I do think it’s important to pay attention to what is going on inside of Instagram and what they are promoting currently. Part of marketing your business on Instagram is knowing what changes have recently been made and what those changes are promoting.

If you’ve followed me for any length of time, the thing that grinds my gears the most about online entrepreneurship, is the excuse that whatever new algorithm change has happened, on whatever platform it is that you’re complaining about, is killing your content. If you’re building your business by using social media as a lead generator, then you sure as heck better know what the algorithm is, what it favors, what it doesn’t favor, and what to do to play to the algorithm.

It makes me CRAZY when I hear online entrepreneurs becoming victims of the algorithm, because it’s simply not true.

And so when you are approaching your Instagram marketing, keeping in mind those new changes and focusing on those new changes, can help your content to get rewarded in the algorithm, which means you’ll get more visible, which is what we all want.

This episode is a collection is what is working NOW on Instagram, based on personal experiences for me and my team.

RESOURCES:

Blog post for this episode: www.allisonhardy.com/blog1/episode136

Get a free trial of Later to help you schedule your Instagram posts: https://later.com/r/5a5685

Snag a 50% off coupon for your membership to my favorite project management system, Honeybook: https://bit.ly/allisonhoneybook

Get a copy of the 33 Places to Promote Your Lead Magnet for yourself! You can download it here: https://bit.ly/leadgen33ways

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

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Music courtesy of www.bensound.com.