In this episode of the Rocket Chiro Podcast, Jerry revisits a hot topic from last week—whether the chiropractic profession is at risk of losing itself—and takes it a step further.

Instead of focusing on the fears and infighting, Jerry shares his thoughts on what chiropractors should be fighting for. What are the core values worth protecting? What should the future of chiropractic look like? And how do we stop shooting ourselves in the foot?

This one's part rant, part reflection, and a whole lot of real talk.

In this episode:

• Why the profession is often its own worst enemy

• The never-ending "real chiropractor" argument

• Why the subluxation vs. evidence-based debate is exhausting and counterproductive

• The idea of chiropractic as a dual philosophy profession—and why that's okay

• How food, gyms, and chiropractors all get judged for different goals

• Why the fight started by BJ Palmer might have been a big mistake

• A passionate plea for chiropractors to just stop being jerks to each other

9 Things Chiropractors Should Protect:

1. A drug-free, non-surgical identity

2. Direct access and professional autonomy

3. Being spine-first experts

4. Spinal adjustments and manual care as our core service

5. Patient-centered care—not insurance-dictated plans

6. A wellness philosophy that includes holistic care

7. Evidence-informed practice and better research on both sides

8. Higher ethical standards and internal accountability

9. A clear and unified public message about what chiropractic is

Final Thoughts:

• If we lose chiropractic, it's our own fault.

• Future generations of chiropractors are counting on us.

• Let's stop fighting over personal preferences and focus on what really matters.

• If we're clear about what we're fighting for, we can stop wasting energy on what we're fighting against.

Need Help?

• Want a better website or local SEO? Visit RocketChiro.com

• New or stuck in practice? Check out the Next Step program

• Want a free website and SEO review? No name-calling, just solid advice—request yours today

Thanks for listening, subscribing, and sharing. See you next time!

Want Help Growing Your Practice?

Jerry offers business coaching, website design, SEO, and Google Ads services specifically for chiropractors. If you're ready for less stress and more momentum, visit RocketChiro.com.

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