Alidad Hamidi: When a Billion-Dollar Team Becomes Invisible

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"Most of the times, it's not teams that are self-destructive or anything... Simple analogy is when a flower is not blooming, you don't fix the flower, you fix the soil." - Alidad Hamidi

The team sat on the sidelines, maintaining a large portfolio of systems while the organization buzzed with excitement about replatforming initiatives. Nobody seemed to care about them. Morale was low. Whenever technical challenges arose, everyone pointed to the same person for help. Alidad tried the standard playbook—team-building activities, bonding exercises—but the impact was minimal. Something deeper was broken, and it wasn't the team.

Then Alidad shifted his lens to systems thinking. Instead of fixing the flower, he examined the soil. Using the Viable Systems Model, he started with System 5—identity. Who were they? What value did they create? He worked with stakeholders to map the revenue impact of the systems this "forgotten" team maintained. The number shocked everyone: one billion dollars. These weren't legacy systems gathering dust—they were revenue-generating engines critical to the business. Alidad asked the team to run training series for each other, teaching colleagues about the ten different systems they managed. They created self-assessments of skill sets, making visible what had been invisible for too long. When Alidad made their value explicit to the organization, everything shifted. The team's perspective transformed. Later, when asked what made the difference, their answer was unanimous: "You made us visible. That's it." People have agency to change their environment, but sometimes they need someone to help the system see what it's been missing. Ninety percent of the time, when teams struggle, it's not the team that needs fixing—it's the soil they're planted in.

Self-reflection Question: What teams in your organization are maintaining critical systems but remain invisible to leadership, and what would happen if you made their value explicit?

Featured Book of the Week: More Time to Think by Nancy Kline

Alidad describes Nancy Kline's More Time to Think as transformative for his facilitation practice. While many Scrum Masters focus on filling space and driving conversations forward, this book teaches the opposite—how to create space and listen deeply. "It teaches you to create a space, not to fill it," Alidad explains. The book explores how to design containers—meetings, workshops, retrospectives—that allow deeper thinking to emerge naturally among team members.

For Alidad, the book answered a fundamental question: "How do you help people to find the solution among themselves?" It transformed his approach from facilitation to liberation, helping teams slow down so they can think more clearly. He first encountered the audiobook and was so impacted that he explored both "Time to Think" and this follow-up. While both are valuable, "More Time to Think" resonated more deeply with his coaching philosophy. The book pairs beautifully with systems thinking, helping Scrum Masters understand that creating the right conditions for thinking is often more powerful than providing the right answers.

In this segment, we also refer to the book Confronting our freedom, by Peter Block et al.

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About Alidad Hamidi

Alidad is a strategic advisor in human-centred transformation, focused on organisational design for autonomy, ownership, and impact. A recovering Agility Coach, he draws on years across delivery and coaching roles to help build organisations truly fit for humans—resilient, adaptive, and designed for people, not just processes.

You can link with Alidad Hamidi on LinkedIn. You can also visit his website at desirablefutures.group.