AI promised clarity. Instead, it delivered information overload.

In this episode, we unpack what happens when AI gives ecommerce teams more data than they can reasonably act on, dashboards multiplying, forecasts diverging, tests contradicting each other, and decisions getting harder instead of easier.

Taylor and Andrew talk through:

• Why AI surfaces problems faster than it solves them

• How “more insight” can actually paralyze operators

• The limits of forecasting, incrementality, and optimization at scale

• Where human judgment still matters, and always will

• What ecommerce leaders should focus on when the data stops agreeing

This isn’t an anti-AI conversation. It’s a reality check.

Because the competitive advantage isn’t knowing more, it’s knowing what to ignore, what to trust, and when to act.

Show Notes:

• See how Attentive helps connect people and the brands they love.: https://bit.ly/4ag8oEJ

• Explore the PROPHIT System: http://prophitsystem.com

• The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have