Mary chats with Katie Williams from Tern. We discuss when the best time to invest in a CRM and/or travel itinerary builder, how effective using supplier advertisements are for agencies, things to consider when taking on a business partner, and our listener Michael sent us over his fees and wants to know what we think about them!

Here's a list of helpful resources for today’s episode:

(Learn more about Tern)

(BranchUp - FREE option)

(Travel marketing and media - Sandra McLemore, which includes paid, more of an array of marketing content from social to blog posts etc.)

(Travel Agent Collective)

(Find great content by going on FAMs and pushing out your FAM content throughout the year.)

(Wanderfully planned, Julie Patterson)

(Find a travel industry attorney)

(Everything you’ve ever wanted to know about charging fees.)

(HAR’s research reports have a TON of data on charging fees. What people are charging for, how much, the fee range when it’s a variable fee, etc.)

We do this every week! If you have travel industry questions, HAR likely has an answer :) Submit your burning question here: https://har.news/Friday15 and join us this Friday (and every Friday!) at 12CT for travel agent tips!